Lesson 2 - Understanding Your Audience

Knowing what videos to make can be half the battle when it comes to video marketing.


In this lesson, we will explore various methods for determining what your audience will watch.


Here's the link to Answerthepublic.com, which will help you interrogate search engines to find out what questions people are asking about your products and services.


Have a search and consider the different types of videos you can create.


When you are ready, proceed to the next lesson, 'Scripting Your Videos'.